As marketing and advertising are important for business, they can also get really costly especially for medium to small businesses or companies. Grand marketing campaigns are often out of the question, yet businesses need to market and advertise their business to earn more profits and grow, making low-cost alternatives needed.
One of the ways you can market in a cheap way is by using Singapore stickers printing. Distribute your stickers to people who pass by according to your target audience, or include them upon purchase. You can also attract people by making stickers as a discount voucher or coupon as you distribute your flyers or banners.
Ways of distributing are important, but so is the design of the sticker itself. If it can’t appeal to the people who receive it, then it will be all for nothing. So, here are a few simple tips to design a decent sticker for your marketing attempts.
1. Colors
Try to come up with a color concept that goes along with your brand. What kind of impression you want to make, what kind of feeling you want your target audience to experience as they look at your sticker. Ideally, the color should stand out. And colors that stand out are bright, vivid colors. However, there is really no restriction in colors that you can choose for your sticker.
Just pay attention to the contrast between the colors that you use and make sure that they look well together. One important tip is to use a dark background on the light text and vice versa to ensure visibility and ease of reading.
2. Sticker layout
It can get quite difficult to design from scratch if you are unfamiliar with the designing software such as Adobe Photoshop or CorelDraw. Don’t worry, there are also highly customizable templates that you can get. Whatever your choice is, make sure that the layout of your sticker is not crowded from too many texts and elements. Watch for the distance between texts and other graphics included so that your sticker will appear nice and pleasant to the eyes.
3. Look different
You can stand out even more by creating your stickers in a shape that is out of the ordinary. Die-cutting can help you achieve that. Whatever kind of shape you want your sticker to be, it can make it happen. Of course, you can’t just choose a random shape. The shape must support the image of your brand or the theme of your marketing.
4. Add finishes
Finishes are something that you can add after your stickers are printed. Commonly, for stickers, people would coat them. The coating finish is highly preferable because it will add more shine to the sticker and bring out the colors more. Not only that, as coating adds an extra layer upon the surface of the sticker, it will act as a protection to your little marketing tool. Your sticker will have better resistance to moisture, tearing, crinkling, and it will last longer. It is especially great if your sticker is to be used for outdoor purposes.
