Brochure printing in Singapore has always been one of the cheapest yet still an effective way of acquiring a marketing tool that is affordable for any size of business. If you are a small business with limited advertising and marketing budget, you surely will love being able to perform your own campaign in a cost-effective way.
What you need to have a good brochure that works in marketing and advertising is a good design. A good design may sound like something that is easy to achieve. However, there is more to it. A good design is more than what it seems. There are several things that you need to remember and understand regarding making the design for your brochure so that it will look more eye-catching.
1. The flow of the brochure
A good brochure has content with a well-planned flow that doesn’t confuse the readers. Keep in mind about the common direction when people read. For example, from left to right, or the opposite on certain countries. And most importantly, people will, of course, read from top to bottom of your brochure. For an easy reading, you have to make sure that people won’t have to jump from up to down direction while reading your brochure. The flow of words in your brochure should never confuse your readers so that you can deliver your message effectively.
2. Relevant information only
Although you may want to be able to say everything you want to say on your brochure, you have to hold yourself back and keep it simple. Only put the information that is important to your potential customers so that they can be more focused on the gist or point of your campaign’s message. Not only the promotion message, but you have to also make sure that you let your potential customers know where to contact you in case their interested. Meaning, you have to always include your contact number or address in your brochure.
3. Add graphics or illustrations
A brochure with words and words only is blatantly boring. To make it more exciting and enticing, you should give it an extra touch by inserting images or graphics. You can even be creative and design infographics as a way to deliver your message instead of conveying them with too many words that may only drive people away or discourage them from reading. The important thing in adding graphics or illustration is making sure that they are in high definition or high quality so that when they are printed, they won’t appear stretched or pixelated, which will only make your brochure look bad.
Keep in mind that the text and illustrations on your brochure should not overlap. To do this, you have to position them right and make sure that there is enough space and distance between each element. The choice of color must also be considered. Keeping the text and illustrations in contrasting colors support the legibility of your brochure, making it appear nicely and colors more vivid for a more eye-catching brochure that can leave stronger impression upon the readers.
