No matter how digital marketing has advanced, traditional marketing still thrives in its own way. That is why it is still popularly requested. If you are seeking a low-cost marketing alternative, then you should try looking into the traditional marketing tools.
One of them that is recommended is a postcard printing in Singapore. It is quite unique, simple, and cost-effective.
It does get tricky to design and print a postcard but don’t worry. Here are the important key tips that you can do to get a high-quality postcard.
1. Allocate More Money for Better Card Stock
If you want to have a postcard that works, then don’t just settle with a normal quality card stock. Postcards that are printed on heavier card stock looks more proper, expensive, and elegant. It attracts people better, too. So to secure your chance using this traditional marketing tool, you have to prepare some funds for high-quality postcard printing with premium card stock. Yes, the price is definitely higher than the normal weighted card stock. But the return that you will get is also great.
2. Promote One Thing
Sometimes, as a marketer or a business owner, you feel like you have a lot to say or promote. But using a postcard, you have to settle on one thing to convey at a time. DOn’t confuse the reader of your postcard by promoting more than one thing in one postcard. Focus on just one promotion and deliver it the best way you can with interesting copy and inviting headlines. This works better than trying to cram several different promotions into one postcard.
3. Go Bold With the Design
If you have the card stock and content settled, it’s time to choose a typeface that can emphasize the best parts of your promotion and your brand. It is great to go bold with the typeface option for your postcard because it definitely stands out and makes your postcard hard to miss. Of course, a bold typeface should also come with a suitable overall design. Try to use vibrant colors to support the typeface that you have chosen and make it a complete package that appears pleasant to the eyes.
4. Remember Call to Action
A call to action sentence is very important in any type of marketing. It directs people to where they should be; it lets them know what to do. Put a call to action sentence that sounds inviting and convincing by the end of your promotion. Make sure that you also leave a contact number that can be reached easily by everyone when they feel interested in what you have to offer.
5. Design Creatively
People tend to dismiss a postcard and even throw it away quickly. You have to be creative with the design to prevent this from happening. One of the things that you can do is make the postcard into a coupon. Design it on the back of the postcard, so that after they read the content of your promotion on the postcard, they can find the coupon they can use to get some pennies off their purchase of your product. This will make them keep your postcard instead of throwing it away, and it actually brings people to your store.
