Designing a banner is simple yet it can get tricky. Hiring a professional to do the work for you is one of the best and safest decision to make, but sometimes some people just don’t have the resources for it, right? You might be worried about not being able to design a good banner especially if you only have little to no experience and knowledge in designing. However, you don’t have to worry about it. In this article, you will be able to find great tips that are simple and easy to follow so you can make an extraordinary banner.
1. The purpose of your banner
You have to think about what is your banner going to set out to do. It can do many things, and the design needs to support that goal. You could be trying to reinforce company branding, advertising a weekend sale, promoting the opening of your store, and many other events. In order to make a good banner design, the design of your banner needs to be able to deliver this message and help your banner achieve the purpose it is set out to do.
2. Banner size
The size of your banner matters. Not all sizes of banners fit every occasion. Depending on where you are going to put your banner, the best size alternative may change. For example, the outdoor pull up banner is better to be printed in large size, since the target audience will be scattered all over the places and you will have to be able to stand out and catch their attention. However, an indoor banner can be smaller since people are more directed and usually focused, so it will be easier for them to notice your banner even if it is not in grand size.
It is important to keep in mind that your banner needs to be visible and easy to read. You should pay attention to the headline part of the banner, most especially. This part is should be the one that attracts people with a catchy line, as well as the large and bold font that comes in strong color.
3. Color
Making your banner colorful is important in making sure that your banner is attractive. Monochrome banners won’t get noticed as much, and they don’t usually give good nor strong impressions.
Putting in colors for your banner is not so simple. You can’t be thoughtless and put whatever color. You have to pay attention to the contrast of the colors that you choose. Keep in mind that light-colored background should have a dark-colored text and vice versa. This at least you should be able to do. By creating a nice contrast between elements, you are ensuring the readability of your banner for the convenience of your audiences.
4. Font
Texts in a banner should not come in more than two types of fonts. Instead of making the banner look nice, it will only make it look complicated and it will discourage people from reading your banner since it is confusing. So, a good font choice is important. Avoid using fonts that are overly designed. You can visit here to find out more about the product.
